McGill University is one of the most prestigious universities in Canada and lies in Montreal. Although belonging to the French-speaking part of Canada, Montreal is a very cosmopolitan city and it is easy to get around by speaking English. In 2017, it was rated as the most liveable city for students in the world by the QS rankings.
The School of Continuing Studies at McGill offers a three-week study program to JI students. The program comprises two courses of 30 hours duration. After completing the three-week program, JI students are free to travel around Canada for a week before returning to Shanghai.
Major: All majors
Study Year: Freshman, Sophomore, Junior or Senior
GPA Requirement: None
English Requirement: None
January 13 – February 8 (subject to change)
Course options (More course will be available soon):
- CBUS112 SOCIAL MEDIA STRATEGIES AND COMMUNITY MANAGEMENT (30 HOURS, 2 IB CREDITS)
The use of social media platforms for promoting organizations, brands and causes has increased exponentially in recent years. Campaigns of all kinds rely heavily on social media, some even exclusively. This course will examine consumer behaviour in digital media; digital marketing practices; brand relations; online community-building and stakeholder engagement. Students will develop a digital campaign, including appropriate measurement and evaluation.
- INTRODUCTION TO BUSINESS ANALYTICS & DATA MODELLING (30 HOURS, 2 IB CREDITS)
This course will explore the fundamental analytical methods and tools used to collect, analyze and interpret business data to gain insight and inform business decision-making, as well as data modelling concepts and techniques used by business analysts to accurately define and communicate business data requirements, business rules and data analytics methods for any project.
Cultural and social Events
RMB 31,000 (subject to change)