Canada (McGill University)

Winter Programs

McGill University is one of the most prestigious universities in Canada and lies in Montreal. Although belonging to the French-speaking part of Canada, Montreal is a very cosmopolitan city and it is easy to get around by speaking English. In 2017, it was rated as the most liveable city for students in the world by the QS rankings.

The School of Continuing Studies at McGill offers three-week study programs and JI students can choose from three:  International Marketing, Entrepreneurship, and Business Analytics.  Each program comprises two courses of 30 hours duration each. After completing the three-week program, JI students are free to travel around Canada for a week before returning to Shanghai.

Major: ECE or ME

Study Year: Freshman, Sophomore, Junior or Senior

GPA Requirement: None

English Requirement: None

4 weeks in January/February

Students can choose between one of the following three program options, each of which encompasses two courses.

  1. Entrepreneurship
    • CBUS009 INTRODUCTION TO ENTREPRENEURSHIP (30 HOURS)
      Success as an entrepreneur begins with a solid understanding of the key concepts and processes involved in starting and managing a new venture. This course will provide an overview of the fundamental concepts and approaches in entrepreneurship and the tools needed for the set-
      up and evaluation of a new business enterprise. Topics include: idea generation, valuation techniques, funding, intellectual property and business plan development.
    • CBUS003 DEVELOPING A BUSINESS PLAN (30 HOURS)
      Success in any venture begins with a good business plan. A well thought out and well executed plan can provide the roadmap to success. This course will examine the key components involved in developing a solid business plan for a new or existing venture. In this practical hands-on course students will develop and present a business plan.
  2. International Marketing Using the Internet
    • CBUS012 FUNDAMENTALS OF INTERNATIONAL MARKETING (30 HOURS)
      Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
    • CBUS112 SOCIAL MEDIA STRATEGIES AND COMMUNITY MANAGEMENT (30 HOURS)
      The use of social media platforms for promoting organizations, brands and causes has increased exponentially in recent years. Campaigns of all kinds rely heavily on social media, some even exclusively. This course will examine consumer behaviour in digital media; digital marketing practices; brand relations; online community-building and stakeholder engagement. Students will develop a digital campaign, including appropriate measurement and evaluation.
  3. Business Analytics
    • INTRODUCTION TO BUSINESS ANALYTICS & DATA MODELLING (30 HOURS)
      This course will explore the fundamental analytical methods and tools used to collect, analyze and interpret business data to gain insight and inform business decision-making, as well as data modelling concepts and techniques used by business analysts to accurately define and communicate business data requirements, business rules and data analytics methods for any project.
    • INTRODUCTION TO AGILE PROJECT MANAGEMENT (30 HOURS)
      This course covers the application of agile concepts, principles, and methodologies in project management, largely developed and tested on software development projects, and being successfully applied to projects of all sizes and types in other various industries.
      The course topics are aligned with the established agile manifesto and principles supporting the Agile Certified Practitioner certification offered and administered by the Project Management Institute (PMI-ACP®).

Course Equivalency Database

The cost for the program is around 28,000 RMB (precise costs may vary from year to year). This covers

  • Study program (Leadership / Marketing / Entrepreneurship)
  • Flight tickets
  • Visa application fee
  • Insurance
  • Housing
  • Cultural and social Events